Four data brokers make their opt-out pages more accessible after a US senator calls them out for indexing tricks that prevented people from asking to have their data deleted.

Learn the fundamentals of answer engine optimization and how to structure your content so AI systems quote you as a trusted source.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Circle to Search sees the whole picture now.

I pushed eight free AI chatbots to their limits to find the best AI chatbots of 2026. To explore our top picks, check out ZDNET's chatbot-by-chatbot guide.

40 years is a long time in the automotive world. While a few prized cars from the 1980s may be exploding in value, not many would consider their 40-year-old engine technology reliable. One diesel ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index. You’ve spent hours ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

Following a limited test earlier this year, Mozilla is now adding Perplexity AI as a default search engine option. Here’s how it works. In a new blog post, Mozilla confirmed the broader rollout of ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories. “It’s ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...