The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

PHILADELPHIA--(BUSINESS WIRE)--This Sunday, Comcast’s Xfinity makes its Super Bowl debut by reimagining one of the most iconic films in movie history: Universal Pictures’ Jurassic Park. The first-ever ...

In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come Advertisers see measurement and attribution as the ...

Our team is leaning heavily toward development with machine learning and AI, with the goal of driving enhanced ad decisioning and creating workflow efficiencies — all aimed at maximizing advertising ...

For example, a local tourism bureau serving the Space Coast area of Florida wanted to move from standard campaign measurement to performance-based reporting with Comcast Advertising and Adara’s ...