NBC, Winter and Olympic
Digest more
Alysa Liu indicates her 2030 Winter Olympics plan
Digest more
NBCUniversal's coverage averaged more than 23 million viewers, and Peacock had its best month ever.
The 2026 Milan-Cortina Winter Olympics became the most-watched Winter Games in the U.S. since 2014, with 23.5 million average viewers — a 96% increase from Beijing 2022.
The success of NBCUniversal’s Olympics streaming comes after the company aired the second most-watched Super Bowl broadcast ever.
Liu's not ready to retire from figure skating after securing dual Olympic gold. But the 2030 Games are a long way out.
Eileen Gu has now competed in her second Winter Olympics, adding to her medal total at Milano Cortina 2026. The Chinese freestyle skier, who was raised in San Francisco, made her Olympic debut at the 2022 Beijing Games,
Warner Bros. Discovery reported record-breaking streaming performance for the Milano-Cortina 2026 Olympic Winter Games, with the company posting triple-digit growth across its HBO Max and Discovery+ platforms compared to the Beijing 2022 Games.
Winter Olympics winners and losers: USA hockey, Alysa Liu prove to be golden; Ilia Malinin, Chloe Kim come up short originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. Twenty-two days have come and gone.
Norwegian dominance, a U.S. hockey sweep and figure skating upsets ignited the 2026 Winter Olympics, which concluded Sunday in Verona, Italy.