McDonald’s CEO’s New Burger 'Taste Test' Backfired and Fast-Food Rivals Quickly Jumped In ...

A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food rivalry online. After Kempczinski shared a clip trying the chain’s Big Arch ...

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

This video tests several high-profile YouTuber recipes to see whether viral success matches actual results in the kitchen. The lineup includes dishes inspired by creators like Joshua Weissman, Nick ...

(SavorNation) – The CEO of McDonald’s is getting teased for his taste-test of the restaurant chain’s new Big Arch Burger. In a 1 minute 21 second video posted to Instagram in early February, ...

Multiple fast food chains have joined in on the "burger war" following the viral taste test of McDonald's CEO Chris Kempczinski, with KFC's president Catherine Tan-Gillespie following suit ...