More retailers are gathering insights about shoppers and their behavior in supermarkets, and using the knowledge to customize assortments, improve the shopping experience and increase sales. Marsh ...

Market research firm Verve is piloting the use of beacon technology to gather automated data regarding shopper behavior and interests for its retailer customers. To date, a handful of its ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

SEATTLE--(BUSINESS WIRE)--Stackline, the leader in retail analytics and full-funnel connected commerce, today announced the launch of AI Visibility, a first-of-its-kind solution that gives consumer ...

Shopper research is a cornerstone of brand/product research programs that seek to engage customers in-store and for retailers vying to provide engaging in-store experiences. Shopper research is often ...

Nearly 80% of “organizations use AI in at least one business function,” which is a big leap from just 20% in 2017. That kind of growth isn’t surprising. Over the past several years, AI has moved from ...