Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...
CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...
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