This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After announcing the shortlists for its Nordic ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images into fully generated video ads. These features are designed to simplify and ...

The company announced new AI-driven advertiser tools, including one that spits out information about trends. The company announced new AI-driven advertiser tools, including one that spits out ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

TikTok has banned all political advertising on the app since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform. NBC News found 52 videos ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...

TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers. At TikTok's annual ad summit on ...

Since early in the Israel-Hamas war, ads about the hostages taken to Gaza could not run on TikTok. 130 of the kidnapped remain there, Israel says, including some presumed to be dead. After October 7, ...

Teenagers are being bombarded with highly targeted commercial content on TikTok, despite an EU law that prohibits profiling ...

Legislative drama notwithstanding, it’s time to look at TikTok Shop as a first potential sign that live online shopping in the US can be, well, a thing. So what are TikTok’s prospects for creating a ...