Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

To commemorate its Easy Button’s 20 th anniversary, Staples is bringing it back. The symbol represents the company's decision to help simplify life for customers. In a stressful world, easy matters.

Staples is "prioritizing innovation as a key catalyst to further differentiate Staples from the competition," according to CEO Shira Goodman. The company began alpha testing of its Easy System during ...

Two decades ago, Staples introduced the world to the "Easy Button." In commercials, the office supplier portrayed it as a magical tool that could solve any problem when pressed, capturing our ...

Staples is launching its back-to-school advertising and marketing campaign by empathizing with the economic anxieties of the American shopper. The new 15-second TV spots, via McCann Erickson, New York ...

Shareholders in office-supply giant Staples have continued to sing the blues in 2014, thanks to a poor performance for the company's share price, down almost 30%. Staples continues to be negatively ...

Most of you have probably seen those Staples easy button commercials, where some office monkey presses one and ink cartridges fall out of the ceiling. Staples sells a version of it, and while pressing ...