While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance.

The new Yahoo Sports streaming TV channel will be the exclusive home for 59 IFL games in 2026. “We’re thrilled to add the ...

Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel.

Disney’s ESPN has long called itself the worldwide leader in sports. Now it will have to figure out what to do when there aren’t any. On what could be called Black Thursday for major sports leagues, ...

Sports accounted for nearly 30% of all ad-supported TV viewing among adults ages 25 to 54 in the fourth quarter, according to new insights from Nielsen. In comparison, broadcast without sports ...

Gracenote, the content and metadata business unit within Nielsen, is expanding its On Sports solution to include information from sports-related programming like highlight shows, documentaries and ...

Apple’s sports strategy has not been as aggressive as other tech giants and streamers like Google, YouTube, and Netflix. However, the company seems to slowly be bringing its live sports offerings into ...

The NBCUniversal spinoff has rights to NASCAR, the PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour and PGA of America events, among others. By Alex Weprin Senior Editor There’s a new sports ...

ESPN is doubling down on women's sports with programming focused on the WNBA and NWSL. On Thursday, the network announced plans to launch "Women's Sports Sundays." The weekly program is a first-of-its ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix fans may have noticed that there's a lot of sports programming on the streamer now. While live sports appear to be playing ...