Add Yahoo as a preferred source to see more of our stories on Google. Thanks to the queen of curls herself, actress-cum-entrepreneur Tracee Ellis Ross, even the “curliest, coiliest, and tightest” of ...

The seven-product collection has the Beyhive—and the Allure team—buzzing.

“I feel like it’s been hard to find my feet because the foundation is shifting beneath us,” Tracee Ellis Ross tells me over the phone. Had we not been experiencing the global chaos of the past three ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

When your curls are in need of a spa day, apply the Pattern Treatment Mask. The mask elongates, defines, and hydrates curls in just five minutes, according to the brand.

As a curly girl, I can confidently tell you that no two curl days are the same. One day I may leave the house tightly formed curls, and the next day they could be bouncy blowing in every direction, ...

Tracee Ellis Ross is ready to celebrate natural hair in more ways than one. In a video shared to her Instagram account on June 15, Ross announced that her natural hair-care brand Pattern would be ...

The curl pattern is fine yet high in density.

Following its success in the US, Tracee Ellis Ross’s Pattern Beauty is now available to buy at Boots in the UK. Here, we run through the products in the collection to know about. Ever since Blackish ...