Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing efforts across various platforms. By leveraging technology to coordinate and ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its ...

Meaningful marketing centers around the customer. Brands can no longer relegate communications to product-centric conversations. To engage with prospects and customers in a meaningful way, you must ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

When used together strategically, email and text message marketing create multiple touchpoints that guide your audience through their journey and respect their communication preferences. This ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...