Are travel subscription programs really worth it anymore? Why loyalty may be quietly disappearing ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

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