How Good-Loop Has Turned Advertising Into A Force For Good

There is a familiar choreography to digital advertising. A brand pays for attention. A consumer looks for the skip button.
Nasdaq

IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact

NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a significant step forward in the universal ...
exchangewire.com

Good-Loop Encourages Consumers To Interact With DOOH Ads By Rewarding Them With Free Donations To Charity

Good-Loop – the good media partner that makes it easy and profitable for brands to do good at scale – today (August 1st, 2023) launched a new media format that encourages people to interact with ...
exchangewire.com

Will Luttrell CTO of The Brandtech Group Joins Good-Loop as Non-Executive Director

Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet – today (June 26th, 2023) announced that Will Luttrell, CTO of The Brandtech Group, ...
Multichannel Merchant

Captify To Track Environmental Impact of Online Ads Following Global Partnership With Good-Loop

Collaboration will enable the leading search intelligence platform to measure and reduce the end-to-end emissions of digital campaigns through green media integration NEW YORK, June 8, 2023 – Captify, ...
Wane

Good-Loop Launches New Tool That Enables Advertisers To Filter Out Carbon-Intensive Publishers From Their Digital Campaigns

LONDON and EDINBURGH, Scotland and NEW YORK, June 14, 2023 (GLOBE NEWSWIRE) -- Purpose-led ad platform Good-Loop today launched a new tool that enables advertisers to significantly reduce the carbon ...