LEGO has a sweet deal that could score you all of its new Star Wars SMART Play sets — but you'll need to have a little bit of ...

These video game inspired LEGO sets would look great on any gamers shelf.

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

New LEGO SMART Play system brick sets are releasing this month, and two of the latest designs are now available on Amazon.

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Plumber. Adventurer. Icon. Over 40 years since his debut in the Nintendo arcade title Donkey Kong, there's still no-one quite like Mario. Streets have literally been named in his honour. He's appeared ...

BILLUND, Denmark & LAS VEGAS, Nevada — The LEGO Group unveiled LEGO SMART Play, a new interactive platform set to transform the way children and families build and play with LEGO bricks. The ...

When it comes to Lego, the choice is endless. There are sets for young kids, older children, teens and adults, with themes ...