Using the color red to represent financial data influences individuals' risk preferences, suggesting it deserves careful consideration when it's to be used on financial platforms, such as brokerage ...

In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

Marketing researchers in the Pamplin College of Business at Virginia Tech are examining the effects of color and its influence on consumer shopping. Marketing associate professor Rajesh Bagchi along ...

Color enriches our lives in both subtle and powerful ways. We get an instant feel of a room as soon as we enter it, and that feeling can be anything from cozy to clinical, or from peppy to calm. The ...

The phrase "to see red" means to become angry. But for investors, seeing red takes on a whole different meaning. That's the premise behind a new article by William Bazley, assistant professor of ...