Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

NEW YORK, Oct. 23, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced two major advancements in its ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at ...

Proposed Standard Builds On LEAP Initiative To Help Buyers Plan, Reserve, And Monetize Premium Live Programming; Available for Public Comment Until Friday, March 20, 2026 NEW YORK, Feb. 19, 2026 ...