Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert ...

As so much writing is being done right now during the COVID-19 outbreak, causing a content tsunami for clients who likely feel overwhelmed at the sheer volume of options to read, I wanted to highlight ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

Writing blog posts and comments on blogs is actually very simple. The basic guidelines: keep your copy lively, factual, tight, clear, short and search engine optimized. Here are basic blog style ...

Blinking at you. Waiting for you to say something. The 💜 of EU tech The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, ...