Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, after he expressed ...

"The Bachelor" host Chris Harrison may have lost another gig as Crest toothpaste's brand parent company, Procter & Gamble, is reconsidering using ads featuring the star. Harrison, 49, has found ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

The makers of Crest toothpaste must face a lawsuit after a judge approved a motion allowing parents to question whether the brand’s packaging implies that children can use more of the product than is ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...