The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...

Behavior rarely fails because people don’t care. It fails because the system quietly makes the right behavior too hard to ...

We’re not looking for belly laughs when we go for an eye check-up, in fact, we’d probably rather not be examined by a clown. So why does humour work for Specsavers? Forty years ago, Mary and Doug ...

Add Yahoo as a preferred source to see more of our stories on Google. A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did.

An inclusive workforce offers companies a distinct competitive advantage. Enhanced profits, innovation, growth, and employee wellbeing. Companies with a diverse and inclusive workforce respond better ...

A science that hesitates to forget its founders is lost, said the great philosopher of science, Alfred North Whitehead: and yet it is worthwhile in the case of psychology (supposing psychology to be a ...

When economists at the University of Toronto started to tell undergraduates in 2014 how many hours extra work they needed to put in to boost their grades, they hoped it would encourage the students to ...

DDB Singapore has formed a new partnership with Temasek Polytechnic (TP) to launch a joint Behavioural Intelligence Group (BIG). Together, their research aims to help marketers bridge the gap between ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...