Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

A corporate logo rarely finds a place in bridal mehendi. But for Priyanshi Shrimal, the Amazon smile represented more than a brand, it marked the beginning of her journey with Rajat Verma. The two met ...