Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit to their bottom line. But ...

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions ...

Under the Basel II bank capital adequacy accord, banks using the advanced measurement approaches employing internal risk models will enjoy lower capital charges than those using simpler methods. The ...

LONDON - Industry sources suggest UK bank HSBC is gearing up to apply for the advanced measurement approach (AMA) to operational risk under Basel II. The bank's operational risk programme has ...

Over the past year the Basel Committee on Banking Supervision has refined its approach to setting minimum capital requirements for operational risk (see “Regulatory Treatment of Operational Risk” in ...

If you've been following the advertising technology (adtech) ecosystem and all things privacy, measurement and targeting, you know that the only thing that has remained unchanged is that everything is ...